Rebrand
Registrar Corp provides innovation & trust through consulting and comprehensive compliance solutions.
Registrar Corp is a global regulatory compliance firm that assists businesses in navigating U.S. Food and Drug Administration (FDA) regulations. Founded in 2003, the company has supported over 30,000 clients across more than 190 countries, offering services tailored to industries such as food and beverage, cosmetics, drugs, medical devices, and dietary supplements .
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Typeface
Montserrat
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Headline
Compliance Made Quick and Easy.
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The company's expertise and comprehensive solutions aim to simplify the complex landscape of FDA compliance, allowing businesses to focus on their core operations while ensuring regulatory adherence.
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BEFORE
AFTER
The rebrand was driven by a goal to modernize the company’s visual identity while honoring its legacy of expertise. The new logo introduces a contemporary aesthetic that reflects forward momentum and innovation, yet retains select elements from the original design as a thoughtful nod to the brand’s history.
This balance ensures the updated look remains both credible and relevant. It signifies growth without losing the brand recognition that was established through the original logo.
Brand Tone
Authoritative, yet approachable.
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Clear, not complicated. We avoid unnecessary jargon and legalese, ensuring our message is easily understood. Confident, not aggressive. We speak with authority, but we never sound rigid or unwelcoming. Human, not robotic. Our language is professional yet natural, helping businesses feel supported. Guiding, not just informing. We don’t just state facts—we help businesses understand what they mean and what steps to take.
Photography & Iconography Styles
The photography and iconography reflect a brand built on expertise, trust, and innovation. Clean, detailed imagery captures real-world applications and environments, emphasizing precision and transparency.
The modern, minimal icon set reinforces technical proficiency while remaining approachable, presenting a brand that is both credible and forward-thinking.
Website UI
As part of the rebrand, the website’s UI and UX were thoughtfully redesigned to enhance both visual appeal and usability. The updated experience prioritizes clarity and ease of navigation, making it simple for users to access and absorb key information efficiently.
WEBSITE HOMEPAGE BEFORE
WEBSITE HOMEPAGE AFTER
Responsive Mobile Design
With data showing a significant increase in mobile traffic, the rebrand also required a fully responsive design. The mobile experience was carefully crafted to ensure the same clarity, usability, and visual appeal as the desktop version – making key information easy to access on any device.
Tradeshow Booth Graphics
The new trade show graphics were met with exceptional feedback at international exhibitions, with some calling them the most impressive the company has presented in 22 years. In the bustling atmosphere of large conventions, the bold, eye-catching visuals proved essential, not only helping the brand stand out but also driving a noticeable increase in booth foot traffic. The refreshed designs played a key role in attracting and engaging audiences on a global stage.
