ISLAND PRODUCE
BRANDING • UI DESIGN • PRODUCT DESIGN
ROLE
Product Designer
TOOLS
Adobe Illustrator, Photoshop, Figma
OVERVIEW
Island Produce is a small farm that provides produce for the community in Johns Island, South Carolina.
I developed a brand identity, website, social media content, and deliverables for the farm.
PROBLEM
Island Produce was operating with no established and cohesive branding or web/social media presence. This made them difficult to locate and the consumer experience was not at all memorable despite their amazing customer service and quality produce.
GOALS
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​Develop the interface for an Island Produce website that will make the farm accessible.
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Develop a contemporary Island Produce brand identity that would be memorable and foster brand loyalty.
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Develop a social media content format and deliverables that can be utilized across multiple platforms with a focus on Instagram.
BRANDING
Below is a sample from the brand package that was developed for the farm. This sample includes the brand colors, primary logo, two secondary logos, a pattern, merchandise examples, and business card design.
The color palette was inspired by some of the farm's staple produce: kale, broccoli, orange bell peppers, and potatoes.
#E0D2AD
#2B4D3C
#739E50
#FBB040
WEBSITE
Below are screens from a mobile optimized, responsive website designed to provide customers with access to information, updates, menus, and ordering capabilities on various devices.
SOCIAL MEDIA
In order to grow a larger audience and increase engagement I created cross platform content optimized for Instagram carousel posts.
DELIVERABLES
To create a cohesive and memorable experience for customers I developed branded versions of existing and new deliverables including reusable and sustainable tote bags, cartons for fresh organic eggs, ripening bags, and apparel that can be worn by employees of the farm and purchased by customers.
